only if your kid’s an absolute moron.

this is a british psa emphasizing the importance of cleaning up after your dog when he shits on the street. I get the point and the need for shock value when it comes to advertising, but there are problems surrounding this:

–kids are kids. They are not stupid. That is to say, people like to say that kids are dumb, because they make decisions that would be considered uneducated by a number of adult standards. But even the dumbest of kids generally consider it an unwise idea to eat a pile of shit on the ground, whether it be because it looks like the same stuff that comes out of their own ass, or because it smells like shit, and most kids won’t even eat steamed vegetables. The only viable exception to this is if the kid is retarded. In which case if you read my original statement that a kid has to be profoundly stupid to eat shit and subsequently assumed i meant a kid that was retarded, no, you are an asshole. Retarded kids get the obvious pass. Being retarded and all.

–you gotta keep a better eye on your kids, man. I get it, I get it – you turn around for a second, and your kid is downing paint chips and whatever. But check out the kid in the poster. She’s been playing in that shit for more than a second. And why’s she sitting on the grass eating shit instead of playing on the playground apparatus? This is all wrong.

points for clever marketing, though. gotta see the brighter side of everything, you know?